What's the backstory to this green and red plaid Christmas suit you ask? Well, there was a time when flannels actually meant something. The flannel used to be strictly for Home Improvement’s Al Borland, lumberjacks who get their maple syrup right from the source, and that behemoth of a man from Brawny Paper Towel. Nowadays, you can't go two clicks north without running into a hipster whose beard reeks of pine-scented oil. It’s an atrocity.
The hilarious hypocrisy of the situation is that we are neither lumberjacks nor Home Improvement gurus, yep we still made a plaid Christmas sweater suit. And our model, who got his calluses from baking gingerbread cookies for his wife's Christmas-themed bunco party, is sporting evergreen-scented face lotion he bought online.