This retro hat's claim to fame was two summers ago when it got some air time at a Rockies game. One of our warehouse folks had it on backwards which is totally fine, buuuuut he was shading his eyes with his hand. Like c'mon, that's what a snapback hat is for... to shade the sun. You could have freed up your hand to pound a $14 beer. Plus, the TV time gave us zero PR because the Shinesty logo on this USA snapback was facing away from the camera. I'm pretty sure the Rockies lost that game so basically, it was a lose-lose-lose.