A neon pink beanie of this magnitude reminds the world that cool isn't enough anymore. Cool was cool when Lindsay Lohan played herself in the parent trap and when R Kelly managed to play about 15 different characters in his musical that would put The Sound Of Music to bed.
Now, to make a splash in the business world you've gotta be RAD. And Pit Viper knows what that takes. Respect, authority, and above average ski blade skills. They've taken over the skiing world, they've taken over the business world, and now they are taking over the world world.